Hogs. Fat boys. Soft tails. Leather jackets and suicide clutches. Few business marketers have tied their products with a lifestyle image better than William S. Harley and Arthur Davidson from the time they built their…
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How many times have we heard the expression, “The only constant in business is change?” Enough, probably, to make our ears sore. But like many cliches, this one also rings true. Over the years businesses…
It was mid-life crisis and an observation by cowboy philosopher Will Rogers that turned Harlan Sanders’ life around. In 1930, Rogers observed on his radio show, “Let me tell you something, life begins at forty.”…
A restless curiosity, a love of outdoors, a propensity for risk taking, and the experience from his adventures in Canada led Clarence Birdseye, the son of a New York Supreme Court judge and grandson of…